Media Buying
Ad Mark believes in research and
local market data. Each client's advertising media schedule is
carefully researched not only for the best rates in the market...
the lowest are not necessarily the best!
We look at where your target
customer is spending their information and entertainment gathering
time. Media are first selected on the most likely mix of media
and customer.
Next, we examine how this mix will
work with your budget. This is where it sometimes gets tricky,
because what radio or TV station is going to charge less for a
program that more people are watching/listening to? Price is a
good indicator of popularity. This is where we try to make the
budget fit the need.
This is where cost-per-thousand (CPM)
comes into the equation. We don't necessarily look at the cost
per spot. We gauge the value you are getting by the cost per
thousand potential customers reached. And that value is
overlapped by the customer profile and the indicator measuring how
hard it is to reach that customer.
We are experienced at buying media
in...
- TV
- Radio
- Internet
- Digital or Poster Outdoor
- Newspapers
- Magazines
Call and let's talk about your
specific needs and market.
Just a few examples of clients we
have purchased media for in the past couple of years...
- Jost Carpet One Floor & Home,
Bakersfield, CA
- Second Amendment Sports,
Bakersfield, CA & Tucson, AZ
- Cherished Memories Memorial
Chapel, Fresno, CA
- Lakewood Memorial Park,
Modesto, CA
- Chamber of Commerce, Cambia,
CA
- Hillcrest Memorial Park,
Bakersfield, CA
