What We Do
Ad
Mark is a full-service advertising and marketing firm with over 20
years of experience in working with clients. After careful research,
we create and put in place customized plans to meet the specific
needs of each client.
You can feel confident in
requesting Ad Mark's assistance with any project involving the
following...
- planning, buying and
scheduling all types of
media including
Internet, Streaming
On-line, TV, Radio, Digital or Poster Billboards, and
Print or
Newspaper
-
video
production for both TV
commercials and long format video presentations in 4x3 or
16x9 aspect ratio in DV or for online use
-
audio
production for Radio
commercials, TV audio tracks and Message On Hold announcements
- how
customers perceive your business ~ your image ~ is tied directly to how they
relate to the
design of your
business name
- creation of
collateral
materials, such as brochures, posters, business cards and more
- customized
writing and
commercial content copywriting
- newsletter creation and
production
- creating overall marketing
plans for businesses to follow on their own
Ad Mark is in the business of assisting
other businesses to grow. Much has changed. The
computer has become a major planning and design force. A major shift has been in
how and
where potential customers receive their information and spend their
extra attention, time and focus.
We research and evaluate the media
within your market. We look at the lifestyles and entertainment
choices of your potential customers. It's not just about demographics
like age. Today, your target customer's age is just a small part of
the information you need to know. What about their lifestyle?
Your team at Ad Mark is trained
and prepared to...
- buy the right media
- plan a working strategy
- create an effective message
- produce Radio, TV, Internet,
Outdoor and Print advertisements customized to deliver that message
- follow through with
after-the-fact evaluations of effectiveness
Ad Mark works on a per-project
basis. No monthly retainer is charged.
- The hourly rate applied to work you request on projects and
meetings regarding those projects is $135/hr. plus expenses, if
applicable.
- Media buying is paid for by the 15%
commission on the purchased media schedule allowed to recognized agencies by the specific media
purchased. On the infrequent occasion when a particular media
purchased does not recognize agency commission, a rate of 17.65%
will be added to the schedule total in our charge to the client to
cover the normal 15% commission for that specific case. Media
commission pays for Ad Mark's time involved in the research, selection and
follow-through of your advertising schedule.
- Production is charged based on
actual costs from participating vendors, plus Ad Mark's time and
involvement at the standard $135/hr agency rate. All
projects will be estimated in advance and no work will be started
without your OK to proceed. This helps keep production and
other fees at the lowest level possible.
If you ever have any questions or
concerns, please ask up front. Ad Mark believes the best
policy is to discuss openly and honestly all aspects of a project
before it starts. We have operated with this policy for
over 20 years and found it works very well.
We hope you will become one of
our satisfied Ad Mark clients. Please call Larry Crawford at
805.829.5500 to discuss your future marketing needs.
