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Central Coast

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What We Do

Ad Mark is a full-service advertising and marketing firm with over 20 years of experience in working with clients. After careful research, we create and put in place customized plans to meet the specific needs of each client.

You can feel confident in requesting Ad Mark's assistance with any project involving the following...

  • planning, buying and scheduling all types of media including Internet, Streaming On-line, TV, Radio, Digital or Poster Billboards, and Print or Newspaper
  • video production for both TV commercials and long format video presentations in 4x3 or 16x9 aspect ratio in DV or for online use
  • audio production for Radio commercials, TV audio tracks and Message On Hold announcements
  • how customers perceive your business ~ your image ~ is tied directly to how they relate to the design of your business name
  • creation of collateral materials, such as brochures, posters, business cards and more
  • customized writing and commercial content copywriting
  • newsletter creation and production
  • creating overall marketing plans for businesses to follow on their own

Ad Mark is in the business of assisting other businesses to grow. Much has changed. The computer has become a major planning and design force. A major shift has been in how and where potential customers receive their information and spend their extra attention, time and focus.

We research and evaluate the media within your market. We look at the lifestyles and entertainment choices of your potential customers. It's not just about demographics like age. Today, your target customer's age is just a small part of the information you need to know. What about their lifestyle?

Your team at Ad Mark is trained and prepared to...

  • buy the right media
  • plan a working strategy
  • create an effective message
  • produce Radio, TV, Internet, Outdoor and Print advertisements customized to deliver that message
  • follow through with after-the-fact evaluations of effectiveness

Ad Mark works on a per-project basis. No monthly retainer is charged. 

  • The hourly rate applied to work you request on projects and meetings regarding those projects is $135/hr. plus expenses, if applicable.
  • Media buying is paid for by the 15% commission on the purchased media schedule allowed to recognized agencies by the specific media purchased. On the infrequent occasion when a particular media purchased does not recognize agency commission, a rate of 17.65% will be added to the schedule total in our charge to the client to cover the normal 15% commission for that specific case. Media commission pays for Ad Mark's time involved in the research, selection and follow-through of your advertising schedule.
  • Production is charged based on actual costs from participating vendors, plus Ad Mark's time and involvement at the standard $135/hr agency rate. All projects will be estimated in advance and no work will be started without your OK to proceed. This helps keep production and other fees at the lowest level possible.

If you ever have any questions or concerns, please ask up front. Ad Mark believes the best policy is to discuss openly and honestly all aspects of a project before it starts. We have operated with this policy for over 20 years and found it works very well.

We hope you will become one of our satisfied Ad Mark clients. Please call Larry Crawford at 805.829.5500 to discuss your future marketing needs.

Copyright 2003-2011 Ad Mark Communications